Specialized Master's
Marketing and Communication
Marketing and Communication
Launched in June 2010 and ranked Top 3 African master's programs by EDUNIVERSAL, the Specialized Master's in Marketing and Communication aligns with the development objectives of Groupe ISCAE to meet the needs of Moroccan businesses for specialized executives. The program combines 350 hours of instruction including 100h dedicated to the professional thesis, a 45-hour business simulation game, and a 4-day residential seminar. A good level of English is required.
Practical Information
2025–2026Training Content
The program is organized around specialized tracks covering all aspects of the field.
Marketing Strategy
- Fundamentals of Marketing and Communication
- Marketing Research
- Research Methodology
- Consumer Behavior
- Product and Innovation
- Pricing Policy
- Distribution Management
- Strategic Management
- Business Simulation Game (45h)
Communication Strategy
- Developing a Communication Strategy
- Advertising Strategy
- Communication Techniques
- Media Expertise
- Digital Marketing
- Internal Communication
Thesis & Supervision
- 4-day residential seminar
- Professional thesis supervision (100h)
- Defense before a jury of professors and professionals
Applied Professional Thesis
The professional thesis constitutes the true structural axis of the program. It corresponds to an individual project directly linked to a problem within the participant's employing organization.
100 hours are dedicated to personalized supervision. The defense takes place before a jury composed of professors and professionals.
Assessment Methods & Admission
Assessment Methods
Teaching validation requires a minimum average of 12/20 per module. Obtaining a grade below 8/20 in a subject results in mandatory make-up in the second session.
Evaluation is based on continuous assessment, final examination, attendance, and participation. The program concludes with the defense of the professional thesis.
Admission Requirements
Career Paths
The program prepares graduates for senior roles in the following positions:
Course Structure
Classes are delivered in person. These arrangements may change in accordance with applicable health guidelines.
Application Review
Review of diplomas and professional background.
Written Test
Assessment of core knowledge.
Commission Interview
Assessment of the candidate's aptitude and motivation.
Professional Thesis
Defense before a jury of professors and professionals.
Download the program sheet
Marketing and Communication Program Sheet — ISCAE
Contact Us
ISCAE — Rabat
Avenue Ennakhil, Sector 10. Hay Riad – 10100 Rabat
