Specialized Master's
Health Management and Marketing
Health Management and Marketing
A training program in Health Management and Marketing designed to provide in-depth knowledge and essential skills for success in professional projects across the healthcare sector.
Practical Information
2025–2026Training Content
The program is structured around specialized modules covering all facets of the field.
Marketing (General and Specific)
- Market research
- Product, pricing and distribution policy
- Marketing strategy
- Moroccan and global pharmaceutical market
- Healthcare product launches
Strategic & Hospital Management
- Human resources management
- Strategic management of healthcare companies
- Public and private hospital management
- Hospital information systems management
Health Systems and Policies
- Health system and health insurance in Morocco
- Comparative analysis of health systems
- Pharmaceutical policy
- Public health
Health Product Evaluation
- Preclinical evaluation
- Clinical trials
- Pharmacovigilance
- Quality assurance
- Pharmacoeconomics
Applied professional thesis
Participants must complete an applied professional thesis related to a project connected to their company, sector and activity. This work is supervised by an ISCAE professor.
A research methodology seminar and six supervision sessions are provided. The defense takes place before a jury composed of professors and professionals.
Assessment Modalities & Admission
Assessment Modalities
Validation of courses by a minimum average of 12/20 per module. Obtaining a grade below 8/20 in a subject requires a resit in the second session.
Assessment is based on continuous assessment, final examination, attendance and participation. The program concludes with the defense of the professional thesis.
Access Requirements
Target Positions
The program prepares graduates for senior leadership roles in the following fields:
Program Structure
Classes are delivered in-person. These arrangements may evolve in accordance with current health guidelines.
Application Review
Review of qualifications and professional background to verify access requirements.
Written Examination
Test designed to assess fundamental knowledge in the field.
Committee Interview
Admission interview to assess the candidate's skills and motivation.
Professional Thesis
Defense before a jury of professors and professionals.
Download the program sheet
Health Management and Marketing sheet — ISCAE Casablanca
Contact Us
ISCAE — Casablanca
Km 9,5 route de Nouasseur, B.P 8 114 Casablanca – Oasis
