Specialized Master's
Entrepreneurship & Business Development
Entrepreneurship & Business Development
In a context shaped by accelerating economic, technological, and societal transformations, entrepreneurship has emerged as a key driver of value creation, innovation, and sustainable development. The Specialized Master's in Entrepreneurship and Business Development (MEDA) from ISCAE Group is designed for future entrepreneurs, intrapreneurs, and business developers who wish to design and launch innovative projects, structure and grow existing activities, and steer growth in uncertain environments. Through an immersive, field-oriented approach deeply rooted in the Moroccan and African context, the MEDA enables participants to move from idea to action, and from action to lasting value creation.
Practical Information
2025–2026Program Content
The program is structured around specialized modules covering all aspects of the field.
Entrepreneurial Foundations
- Entrepreneurship & entrepreneurial mindset
- Innovation & Design Thinking
- Research methodology & entrepreneurial project
- Entrepreneurial ecosystem & financing in Morocco
Project Design
- Market research & opportunity validation
- Business Model & Lean Startup (MVP)
- Business Plan & entrepreneurial storytelling
- Accounting & finance for entrepreneurs
Launch & Structuring
- Legal aspects, contracts & business law
- Entrepreneurial taxation
- Company structuring & organization
- Entrepreneurial project management
Business Development
- Strategic & digital marketing
- Sales techniques & negotiation
- Commercial development & partnerships
- Supply Chain & operations for entrepreneurs
Steering & Performance
- Dashboards & performance monitoring
- ERP, AI & digital tools
Leadership & Human Dimension
- Entrepreneurial leadership & team management
- Personal performance, energy & resilience
Applied Professional Thesis
Participants must complete an applied professional thesis related to a project connected to their company, sector, and activity. This work is supervised by an ISCAE professor.
A research methodology seminar and six supervision sessions are scheduled. The defense takes place before a jury composed of professors and professionals.
Assessment Modalities & Admission
Assessment Modalities
Course validation requires a minimum average of 12/20 per module. A grade below 8/20 in any subject triggers a mandatory resit in the second session.
Assessment is based on continuous assessment, final examination, attendance, and participation. The program concludes with the defense of the professional thesis.
Entry Requirements
Career Paths
The program prepares graduates for senior roles in the following fields:
Program Schedule
Classes are delivered in-person. These arrangements may evolve in accordance with prevailing health guidelines.
File-Based Selection
Review of diplomas and professional background to verify entry requirements.
Written Examination
Test designed to assess foundational knowledge in the field.
Panel Interview
Admission interview to evaluate the candidate's aptitude and motivation.
Professional Thesis
Defense before a jury of professors and professionals.
Download the Program Sheet
Entrepreneurship & Business Development Sheet — ISCAE Casablanca
Contact Us
ISCAE — Casablanca
Km 9.5 Route de Nouasseur, P.O. Box 8 114 Casablanca – Oasis
