Specialized Certificate
Marketing Management
Marketing Management
This certificate program addresses the latest trends in strategic and operational Marketing; it offers the opportunity to rethink marketing action and develop innovative strategies aimed at creating value for customers. Aspects related to consumer behavior, new retail, Branding and digital communication are covered.
Practical Information
2025–2026Marketing Management
Course Content
9 modules covering all facets of the field.
Marketing Fundamentals
Consumer Behavior
Product and Innovation
Marketing Research and Studies
Pricing
Distribution Strategy
Communication Strategy
Marketing and E-Commerce
Customer Relationship Management
Teaching Team
ISCAE Group faculty researchers and partner practitioner experts.
Method: A practical experiential approach developed through role-playing scenarios and case studies.
Participant Profiles
Executives, managers, directors, engineers, independent professionals, business owners and corporate leaders.
Training Schedule
20 training days over a period of 5 to 6 months, at a rate of 2 days every two weeks, scheduled on: Fridays from 3pm to 10pm and Saturdays from 9am to 4pm.
Application File
Available for download at www.groupeiscae.ma
File Review
Review of qualifications and professional background.
Selection
Interview with the admissions committee.
Program
20 jours · 5 à 6 mois — Friday 3pm–10pm · Saturday 9am–4pm
Information and registration file
Specialized Certificate Marketing Management — ISCAE Corporate
Contact Us
ISCAE-Casablanca
Km 9,5 route de Nouasseur, B.P 8 114 Casablanca – Oasis
