Groupe ISCAE

Healthcare Marketing & Communication — Specialized Certificate ISCAE Corporate
Specialized Certificate · ISCAE Corporate

Specialized Certificate
Healthcare Marketing & Communication

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ISCAE-Casablanca
Program Details
Format
In-person
Schedule
Friday 3pm–10pm · Saturday 9am–4pm
Frequency
2 days every fortnight
Duration
20 days · 5 to 6 months
Admissions Contact
0
modules in the program
0
training days
0
campus available
0
current session
Overview

Healthcare Marketing & Communication

The "Healthcare Marketing & Communication" Certificate is a distinguished and innovative program that addresses the fundamental and sector-specific topics of Marketing and Communication in Healthcare. Designed for health professionals looking to advance their careers, it offers training focused on the emerging needs and challenges of the healthcare sector.

Practical Information

2025–2026
Campus
ISCAE-Casablanca
Duration
20 days · 5 to 6 months
Schedule
Friday 3pm–10pm · Saturday 9am–4pm
Frequency
2 days every fortnight
Format
In-person
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Objectives

Healthcare Marketing & Communication

01Develop expertise in Marketing and Communication applied to the healthcare sector
02Build communication skills to better navigate the evolving healthcare environment
03Deepen knowledge of existing techniques and gain proficiency in new digital tools
Program

Course Content

10 modules covering all facets of the field.

01

General Management

02

Fundamentals of Marketing

03

Professional Communication in Healthcare

04

Healthcare Management

05

Healthcare Marketing

06

Digital Marketing

07

Telemedicine

08

Market Access

09

People and Change Management

10

Digital Communication

Teaching Team

Teaching Team

ISCAE Group researcher-professors and expert practitioner partners.

Method: A practical, experiential approach developed through real-world scenarios and case studies.

Profile

Participant Profiles

Medical representatives — Healthcare professionals — Executives and managers in the pharmaceutical industry — Physicians and Pharmacists.

Organization

Training Schedule

20 training days over a period of 5 to 6 months, scheduled every fortnight: Fridays from 3pm to 10pm and Saturdays from 9am to 4pm.

Session Calendar
Friday3pm–10pm
Saturday9am–4pm
Frequency: 2 days every fortnight
20 days · 5 to 6 months
A

Application File

Available for download at www.groupeiscae.ma

B

File Review

Review of qualifications and professional background.

C

Selection

Interview with the admissions committee.

D

Training

20 days · 5 to 6 months — Friday 3pm–10pm · Saturday 9am–4pm

Information and registration file

Specialized Certificate Healthcare Marketing & Communication — ISCAE Corporate

→ www.groupeiscae.ma
Contact

Contact Us

Admissions Contact
csadmissions@groupeiscae.ma
Information and registration file
www.groupeiscae.ma
CASA

ISCAE-Casablanca

Km 9.5 route de Nouasseur, B.P 8 114 Casablanca – Oasis

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