Specialized Certificate
Digital Marketing
Digital Marketing
This certified Digital Marketing program aims to strengthen your knowledge and expertise in designing, implementing, and monitoring your company's digital strategy. Practical workshops are included throughout the program.
Practical Information
2025–2026Digital Marketing
Course Content
10 modules covering all facets of the field.
Introduction to Digital Marketing
Online Consumer Behavior
Digital Transformation
Digital Marketing Plan
SEM (Search Engine Marketing) and Media Strategy
Traffic and Lead Acquisition Channels
Social Media and Mobile Marketing
Brand Content and Influencer Marketing
E-CRM and Digital Customer Relations
Digital Performance Management: KPIs and Dashboards
Teaching Team
ISCAE Group researcher-professors and expert practitioner partners.
Method: A practical, experiential approach developed through real-world scenarios and case studies.
Participant Profiles
Executives, managers, directors, engineers, independent professionals, business owners, and company leaders.
Training Schedule
20 training days over a period of 5 to 6 months, scheduled every fortnight: Fridays from 3pm to 10pm and Saturdays from 9am to 4pm.
Application File
Available for download at www.groupeiscae.ma
File Review
Review of qualifications and professional background.
Selection
Interview with the admissions committee.
Training
20 days · 5 to 6 months — Friday 3pm–10pm · Saturday 9am–4pm
Information and registration file
Specialized Certificate Digital Marketing — ISCAE Corporate
Contact Us
ISCAE-Casablanca
Km 9.5 route de Nouasseur, B.P 8 114 Casablanca – Oasis
